European Health Brand Develops NMN Supplement with Japanese OEM
A European health food brand partnered with a Japanese supplement OEM manufacturer to develop an NMN supplement with 99%+ purity. Manufactured in a GMP-certified facility and launched in the EU market.
Client Country
Germany
Client Type
Brand
Product Category
Supplement (NMN)
Project Duration
7 months
Project Overview
Project Duration
7 months
Order Quantity
2,000 units
Initial Investment
Approx. $23,000
Result
Launched in 3 EU countries
Project Background
"VitaCore," a Munich-based health food brand with over 10 years of experience in the European anti-aging market, planned to launch an NMN (Nicotinamide Mononucleotide) supplement that had been gaining global attention.
Japan is one of the world's leading producers of NMN raw materials, capable of providing high-purity NMN (99%+) with stable supply. Combined with Japan's renowned capsule filling technology and GMP-certified manufacturing facilities, VitaCore decided to partner with a Japanese OEM manufacturer.
OEM Manufacturer Selection Process
Through OEM JAPAN, they inquired with 3 supplement OEM manufacturers. Key selection criteria included:
- Domestic GMP certification (JIHFS)
- Experience handling NMN raw materials
- Understanding of EU export requirements (Novel Food regulations)
- Minimum order of 2,000 units or fewer
Manufacturer C in Toyama Prefecture was selected. In addition to domestic GMP certification, Manufacturer C held NSF-GMP certification, with extensive export experience to North America and Europe. NMN raw materials were sourced directly from leading Japanese suppliers with certificates of purity.
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Formulation Design & Regulatory Compliance
In the EU market, NMN is potentially regulated as a Novel Food, requiring careful investigation of each country's regulatory landscape.
| Phase | Duration | Details |
|---|---|---|
| Regulatory Research | 1 month | Review of NMN regulations across EU member states |
| Formulation Design | 1 month | NMN dosage determination (250mg/capsule), excipient selection |
| Prototyping & Stability | 2 months | Capsule filling trials, accelerated stability testing |
| Quality Testing | 1 month | Third-party purity analysis, heavy metal testing |
| Production & Shipping | 2 months | Full production, packaging, export documentation |
The formulation featured NMN 250mg per capsule plus resveratrol and coenzyme Q10 in a premium blend. Manufacturer C proposed acid-resistant capsules to enhance NMN's enteric properties and improve absorption efficiency.
Manufacturing & Quality Assurance
Full production of 2,000 units (60 capsules each) was carried out in Manufacturer C's GMP-certified clean room facility.
Quality assurance highlights:
- NMN purity confirmed at 99.5%+ by third-party laboratory (Japan Food Research Laboratories)
- Heavy metals (arsenic, lead, cadmium, mercury) verified below detection limits
- EU-compliant product labels created in German and English
- Lot-specific Certificates of Analysis (CoA) issued in English
- Stability test data (40°C/75% RH for 6 months) submitted
Results & Future Plans
The finished product, "NMN Premium 250," launched on VitaCore's own e-commerce site and Amazon Europe, with sales in Germany, Austria, and the Netherlands.
Key success factors:
- High purity and reliability of Japanese NMN raw materials (99.5% purity)
- Trust gained in European markets through GMP-certified manufacturing
- OEM manufacturer's expertise in EU regulatory compliance
The "Made in Japan" quality label resonated with health-conscious European consumers, achieving a 35% repeat purchase rate within 2 months of launch. A second lot of 5,000 units is being planned, with expansion to France and Italy also in preparation.