Even for the same manufacturer, the way a profile is written can dramatically change the number of inquiries. We present specific before-and-after improvement examples for matching sites, company websites, and Google Business Profiles.
When buyers compare and evaluate manufacturers, the profile is the first thing they see. To make someone think "I want to reach out to this manufacturer" with limited information, profile quality is critically important.
From OEM JAPAN's Data
Company Name
XX Foods Co., Ltd.
Introduction
"We are a food OEM manufacturer that handles a wide range of products. Please feel free to contact us."
Supported Categories
General food products
Minimum Lot
Upon consultation
Certifications
Not listed
Equipment
Not listed
Issues
Company Name
XX Foods Co., Ltd.
Introduction
"We are a retort food specialist OEM manufacturer with 35 years of history. With annual production of 800 tons and partnerships with 120 companies, our FSSC22000-certified factory handles everything from curry, soup, and stew to small lots of 100 servings up to mass production. We also specialize in D2C brand launch support, providing one-stop service from recipe development to packaging design."
Supported Categories
Retort foods (curry, soup, stew, pasta sauce)
Minimum Lot
From 100 servings
Certifications
FSSC22000 / HACCP / Organic JAS
Equipment
Retort sterilizers (3 units) / Automated filling line / X-ray inspection
Improvement Points
"We handle contract manufacturing of cosmetics. We can manufacture various products including skincare, haircare, and bodycare. We work hard every day to deliver high-quality products."
Issues
"XX Cosmetics is a cosmetics OEM manufacturer specializing in skincare products. At our ISO 22716 (Cosmetics GMP) certified factory, we produce 2 million units annually, centered on lotions, serums, and creams.
[3 Key Strengths]
We are also COSMOS certified and can handle natural and organic cosmetics manufacturing. Please feel free to contact us."
Improvement Points
"We are a company that manufactures food products."
(15 characters)
Issues
"XX Foods is a food OEM manufacturer headquartered in XX City, Saitama Prefecture. We handle everything from product planning and development to mass production, specializing in retort foods, frozen foods, and baked goods.
Supported Categories
Retort foods (curry, soup, pasta sauce) / Frozen foods (gyoza, spring rolls) / Baked goods (cookies, financiers)
Why Choose Us
Track Record
Annual production: 500 tons / Clients: 80 companies / Founded: 1985
For quotes and consultations, feel free to contact us by phone or through our website. Factory tours are welcome."
Improvement Points
Include Numbers
Replace "many" and "extensive" with specific figures
Highlight Your Specialty
Instead of "we can do everything," focus on 1-2 areas of expertise
Write from the Buyer's Perspective
Prioritize what buyers want to know, not what you want to say
Always List Certifications & Equipment
These are deal-breaker criteria — if not listed, it's as good as not having them
Update Regularly
Review at least every 6 months and add new achievements and certifications
Choose between a performance-based plan (free listing, fees only on orders) or a paid listing plan (multilingual LPs and SEO support for premium exposure). Start free.