Amazake (Sweet Koji Beverage)
甘酒 (Amazake)
Why now · 2023 — ongoing
Amazake: The Non-Alcoholic Rice Drink Targeting the Sugar-Reduction Movement
Amazake (甘酒) is positioned as a natural sweetener and probiotic drink in overseas wellness markets. Two distinct production methods, distinct regulatory categories.
Read the trend reportWhy source from Japan
Amazake is a traditional Japanese sweet beverage made by fermenting rice with rice koji.
Key spec
MOQ from 50–200 L (bottled) / 20–50 kg (concentrate).
Typical end-product
Premium non-alcoholic breakfast and wellness beverages — Naturally sweet, no-added-sugar Japanese breakfast drink, sold in 100–250 mL single-serve bottles in chilled retail.
At a glance
- Suppliers listed
- 4 suppliers
- Typical MOQ
- 50–200 L (bottled) / 20–50 kg (concentrate)
- Typical lead time
- 4–8 weeks (shelf life consideration)
- Regions of origin
- Nationwide; specialty in sake-producing areas (Niigata, Hyōgo, Hiroshima)
- Category
- Beverage ingredients
- Harvest season
- Year-round (koji fermentation)
- Japan regulatory status
- Food Sanitation Act (non-alcoholic variant)
- Japanese name
- 甘酒
- Romaji
- Amazake
About this ingredient
Amazake is a traditional Japanese sweet beverage made by fermenting rice with rice koji. Koji enzymes convert rice starch to glucose, producing a naturally sweet, non-alcoholic drink. A separate variant made from sake lees contains low alcohol. Hakkaisan Brewery's 'Kōji dake de tsukutta Amasake' (FFC notification I290) is Japan's first koji-based beverage with dual functional claims via A. oryzae HJ1 strain and koji-derived glucosylceramide. Modern positioning includes 'drinking IV drip' (nomu tenteki) health-food claims.
Regulatory status
| Japan | Food Sanitation Act (non-alcoholic variant) |
|---|---|
| EU | Food import |
| United States | Generally recognized as food |
| China | Verify |
FAQ for OEM buyers
Q. What forms is amazake supplied in for B2B procurement?
Three common forms: (1) RTD bottled / pouched amazake (200–500 mL retail or 1.8 L bulk), (2) koji-only paste / concentrate (for further dilution by the brand owner), and (3) spray-dried amazake powder for use as ingredient in confectionery and bars. Industry-typical MOQ ranges 50–200 L for liquid and 20–50 kg for concentrate / powder, with 4–8 week lead times — shelf life of fresh amazake is short and refrigerated logistics may be needed.
Sources · Last reviewed: 2026-04-26
Industry-knowledge claim — not yet pinned to a single primary source
Q. Should I source koji-only or sake-kasu amazake for export?
For most export use cases — children's beverages, daily breakfast drinks, restaurant supply in non-alcohol markets — koji-only (non-alcoholic) amazake is the safer choice. It avoids alcohol-import licensing, simplifies labeling, and broadens the consumer base (children, pregnant consumers, alcohol-restricted markets including Muslim-majority countries). Sake-kasu amazake retains a richer, more savory profile preferred by some product positioning, but requires alcohol-import compliance.
Sources · Last reviewed: 2026-04-26
Q. What COA, certification, and shelf-life specs matter?
Key COA parameters: alcohol content (critical — confirm <1% if labelling non-alcoholic), Brix / sugar profile, pH, moisture (for powder), microbiological limits (especially yeast/mold given fermentation product), heavy metals, and pesticide residues if claiming organic. Shelf life is typically 60–90 days refrigerated for liquid amazake and 12–18 months for spray-dried powder. JAS Organic and koji-strain documentation (e.g., A. oryzae HJ1 strain for FFC claims) should be requested where relevant.
Sources · Last reviewed: 2026-04-26
Q. Can amazake be co-positioned for cosmetic use?
Yes — fermentation-derived 'rice ferment filtrate' / 'amazake ferment' INCI / JSCI names are listed in the EU CosIng database and used in skincare and haircare formulations. Several Japanese sake breweries (Hakkaisan, Kanemoto, etc.) supply both food-grade amazake and cosmetic-grade fermentation extracts under the same company brand. For cosmetic use, the product is supplied as a separately-specified preparation and is not the same as the drinkable beverage.
Sources · Last reviewed: 2026-04-26
Use cases
Premium non-alcoholic breakfast and wellness beverages
- Positioning
- Naturally sweet, no-added-sugar Japanese breakfast drink, sold in 100–250 mL single-serve bottles in chilled retail.
- Formulation notes
- Koji-only amazake; pasteurized for shelf-stable variants. Combine with ginger, yuzu, or kuromitsu for seasonal flavor variants.
FFC-notified functional skincare beverages
- Positioning
- Skin-moisture support functional beverages, leveraging FFC-notified strains (e.g., A. oryzae HJ1) and koji-derived glucosylceramide.
- Formulation notes
- Verify the specific FFC notification text and required dosage; only manufacturers with notified products may use the FFC mark and accompanying claim language.
Natural sweetener for desserts and confectionery
- Positioning
- Replacement for refined sugar in 'no added sugar' wagashi, ice cream, and bakery products, leveraging amazake's intrinsic glucose.
- Typical usage level
- 10–30% of total liquid in dessert formulation as a sugar substitute.
Sources
Industry-knowledge claim — not yet pinned to a single primary source
Fermentation-positioned skincare (toners, essences, sheet masks)
- Positioning
- Japanese fermentation heritage skincare lines, where amazake-derived rice ferment filtrate provides a story alongside sake / sake lees / rice bran ingredients.
- Typical usage level
- 1–10% of cosmetic-grade ferment extract in finished formulation, depending on positioning.
Looking for alternatives?
Common reasons buyers swap to a different ingredient — and what we'd suggest based on this ingredient's profile.
More cost-efficient options
Amazake (Sweet Koji Beverage) is positioned in the standard tier. These ingredients offer similar functions at lower cost:
When does it make sense to swap an ingredient? Read the swap guide →
Japanese suppliers
Marukome Co., Ltd.
マルコメ株式会社
NaganoEst. 1854English supportExport experienceISO 22000 (2008)Koji amazake
Sakamoto Jozo
坂元醸造
Fukuyama region, KagoshimaEnglish supportExport experienceGI No. 172 (2015) — Fukuyama KurozuFukuyama Kurozu GI (2015) — producer also active in fermented category
Morinaga Milk Industry Co., Ltd.
森永乳業株式会社
TokyoEst. 1917English supportExport experienceCo-produces canned amazake with Morinaga Confectionery; long shelf-life formulations.
Yaegaki Biotechnology Inc.
ヤヱガキ醗酵技研株式会社
Himeji, HyogoEst. 1999English supportExport experienceFSSC 22000ISO 22000Koji-amazake B2B
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Last updated: 2026-04-24