Trend Spotlight · 2022 — ongoing

Konjac, Shirataki, and Glucomannan: Japan's Low-Calorie Functional Carb

Konjac (蒟蒻) and shirataki noodles have moved from niche health-food into mainstream low-carb / low-calorie SKUs globally. Gunma is the supply hub.

By the OEM JAPAN editorial team · Published 2026-05-03

USEUUKAUASEAN
  • Gunma share of national konjac

    >90%

    Gunma prefecture dominates Japanese konjac corm production.[1]

  • Functional marker

    Glucomannan

    Soluble fibre; extensive clinical literature on satiety, blood lipid management, and bowel function.

  • Mainstream retail growth

    Strong

    Shirataki noodles in US/EU low-carb retail; glucomannan supplements in keto / wellness.

Contents (3)
  1. What konjac actually is
  2. Sourcing realities
  3. What buyers should specify

What konjac actually is

Konjac (蒟蒻, *Amorphophallus konjac*) is a tuberous plant whose corm is processed into a gelatinous food. The active functional constituent is glucomannan, a water-soluble dietary fibre with very high water-binding capacity. Konjac products are essentially flavourless and very low calorie — properties that make them attractive in low-carb, keto, and weight-management positioning.

Common product forms:

  • Konnyaku block (蒟蒻) — the gelled form; sliced or cubed for hot pot, oden, simmered dishes.
  • Shirataki noodles (白滝) — extruded thin noodle form; pasta / Asian noodle substitute.
  • Konnyaku jelly (蒟蒻ゼリー) — premium fruit-flavoured jelly; major Japanese retail category.
  • Glucomannan powder — supplement / food fortification; standardised purity required.
  • Konjac sponge (cosmetic) — facial cleansing sponge from konjac fibre.

Sourcing realities

Gunma prefecture produces over 90% of Japan's konjac corms [1], with the cultivation centred in Shibukawa, Numata, and surrounding mountain villages. The corm takes 2-3 years to grow to harvest size and is climate-sensitive. The supply base is family-scale farms organised through JA Gunma cooperatives.

Major processors include Hayashi Konnyaku, Mannan Life (Konnyaku Batake jelly brand), Yamatake Sangyo, and several Gunma SMEs. For glucomannan extract specifically, Shimizu Chemical and a few specialist extractors handle pharmaceutical-grade product.

Sources: [1]

What buyers should specify

  • Glucomannan content / purity — supplement-grade should be ≥80% glucomannan; food-grade can be lower.
  • Origin (Gunma vs imported) — Chinese konjac is the volume substitute; Japanese-origin commands premium.
  • Format and packaging — shirataki shipped in liquid (chilled), blocks vacuum-packed, dried noodle for retort.
  • Konjac jelly safety warning compliance — Japan + EU + US have child-choking safety warnings on small konnyaku jellies.

Supply context

  • Production: Gunma prefecture (Shibukawa, Numata, etc.) — >90% of Japanese corms.
  • Major processors: Hayashi Konnyaku, Mannan Life, Yamatake Sangyo, Shimizu Chemical (extract).
  • Cosmetic konjac sponge: Specialty cosmetic-ingredient SMEs; smaller supply base.

Certifications to ask for

  • Organic JAS

    Limited but available.

  • GMP for supplements

    Critical for glucomannan supplement positioning.

  • Halal certification

    Available; konjac is plant-based.

  • ISO 22000 / FSSC 22000

    Standard for export-ready producers.

Quick buyer facts

Shirataki MOQ
1000–5000 retail units; bulk 100–500 kg
Glucomannan powder MOQ
1–10 kg supplement-grade
Konjac jelly MOQ
5000+ units
Lead time
6–12 weeks
Shelf life
Shirataki refrigerated 6–12 months; jelly 6–9 months

Regulatory notes by destination market

  • US

    Konjac flour and konjac noodles GRAS. FDA has historical alerts on small konjac mini-cup jellies — child-choking warning required.

  • EU

    Glucomannan permitted as food. EU Reg. (EC) 1333/2008 — konjac jelly mini-cups specifically restricted (E425 jelly mini-cup ban).

  • CN

    GACC producer registration; health-food positioning under NMPA.

  • Japan

    Domestic Food Sanitation Act; konjac jelly safety warnings required.

Sources

  1. Ministry of Agriculture, Forestry and Fisheries (MAFF) — Industrial Crop Statistics (工芸農作物統計)Konjac corm production by prefecture. https://www.maff.go.jp/j/tokei/kouhyou/kougei_sakumotu/ (accessed 2026-05-03).