
Why source from Japan
Most large-volume genmaicha is blended in Shizuoka and Kagoshima where both tea and toasted-rice supply chains are integrated.
Key spec
Caffeine ~12-18 mg per 200 ml brew; rice : tea ratio typically 50:50; matcha-iri variants add 1-3% matcha.
Typical end-product
Tea bags for Western retail (low-caffeine positioning), RTD bottled tea, hospitality / minibar.
At a glance
- Suppliers listed
- 2 suppliers
- Typical MOQ
- 5–50 kg blended product; 100 g – 5 kg retail packs
- Typical lead time
- 4–6 weeks
- Regions of origin
- Shizuoka, Kagoshima, Kyoto
- Category
- Beverage ingredients
- Harvest season
- Year-round blending; tea base harvested April – October
- Japan regulatory status
- Food product; rice / tea components individually JAS-eligible
- Japanese name
- 玄米茶
- Romaji
- Genmaicha
About this ingredient
Blend of green tea (typically bancha or sencha) with toasted brown rice, producing a nutty, mild, low-caffeine profile. Originated as a frugal extender during food shortages and now positioned as a low-caffeine premium daily tea internationally. Toasting protocols vary: light toast retains green-tea character; heavy toast emphasises grain notes. Often blended with matcha (matcha-iri genmaicha) for export markets.
Regulatory status
| Japan | Food product; rice / tea components individually JAS-eligible |
|---|---|
| EU | Food import; tariff under CN 0902/1006 depending on classification |
| United States | GRAS; FDA Prior Notice required for commercial import |
| China | Imported tea blend; verify GACC food facility registration |
Looking for alternatives?
Common reasons buyers swap to a different ingredient — and what we'd suggest based on this ingredient's profile.
Vegan / plant-based alternatives
Genmaicha (Roasted Brown Rice Tea) is animal-derived. If you need a non-animal source with similar functions, consider:
Sencha Extract
煎茶エキス
FFC notification(s) on file; MOQ from 20–100 kg.
Plant-based· shares 2 categories
Hojicha (Roasted Green Tea)
焙じ茶
MOQ from 20–100 kg (powder); 50–200 kg (loose).
Plant-based· shares 2 categories
Mugicha (Barley Tea)
麦茶
MOQ from 100–500 kg (loose / tea bags).
Plant-based· shares 2 categories
Easier China regulatory path
Genmaicha (Roasted Brown Rice Tea) faces a more restrictive regulatory pathway in China. These alternatives have a simpler status in that market:
Sencha Extract
煎茶エキス
FFC notification(s) on file; MOQ from 20–100 kg.
Simpler in China· shares 2 categories
Hojicha (Roasted Green Tea)
焙じ茶
MOQ from 20–100 kg (powder); 50–200 kg (loose).
Simpler in China· shares 2 categories
Mugicha (Barley Tea)
麦茶
MOQ from 100–500 kg (loose / tea bags).
Simpler in China· shares 2 categories
When does it make sense to swap an ingredient? Read the swap guide →
Japanese suppliers
Ito En Ltd.
株式会社伊藤園
ShizuokaEst. 1966English supportExport experienceISO 22000 (inferred)Industrial-scale genmaicha for RTD bottled tea
Ippodo Tea Co.
一保堂茶舗
KyotoEst. 1717English supportExport experiencePremium retail genmaicha
Disclaimer
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Last updated: 2026-05-04