Why now · 2024-Q4 — 2025
Matcha 2024–2025: Supply Shortage and Sourcing Realities
Japan's matcha boom hit a supply wall in 2024–2025. Major producers introduced rationing, ceremonial-grade prices doubled, and lead times stretched to 6+ months. Here's how to source matcha now.
Read the trend reportWhy source from Japan
Sourced from Uji (Kyoto) GI and Nishio (Aichi) Regional Collective Trademark with year-round Japanese supply, consistent quality, and traceability to the prefecture of origin.
Key spec
MOQ from 10–50 kg.
Typical end-product
Premium matcha latte (RTD beverage and café-syrup formats) — Authentic Japanese-origin, single-region (Uji or Nishio) traceability for premium positioning.
At a glance
- Suppliers listed
- 12 suppliers
- Typical MOQ
- 10–50 kg
- Typical lead time
- 4–8 weeks (depending on grade)
- Regions of origin
- Uji (Kyoto) GI, Nishio (Aichi) Regional Collective Trademark, Shizuoka, Kagoshima
- Category
- Food ingredients
- Harvest season
- April – May (first flush, shincha)
- Japan regulatory status
- Food Sanitation Act regulated
- Japanese name
- 抹茶
- Romaji
- Matcha
About this ingredient
Matcha is stone-ground tea powder made from shade-grown tencha green tea leaves. Japan's traditional production centers are Uji (Kyoto), Nishio (Aichi), and Shizuoka. Uji matcha is a protected geographical indication (GI). Nishio no Matcha was previously a GI but its registration was withdrawn in February 2020 and it is now protected as a Regional Collective Trademark. Export demand has grown sharply since the 2010s.
Regulatory status
| Japan | Food Sanitation Act regulated |
|---|---|
| EU | Novel food status not required; contaminant limits apply |
| United States | Generally recognized as food; FSMA compliance for imports |
| China | Customs classification varies; verify current rules |
FAQ for OEM buyers
Q. What is a typical MOQ and lead time when sourcing matcha from a Japanese OEM supplier?
Industry-typical MOQ for stone-ground matcha runs 10–50 kg per SKU for standard culinary or mid-grade material, with higher minimums for custom blends and lower minimums for premium/ceremonial-tier lots. Lead times generally fall in the 4–8 week range from PO confirmation, depending on (a) whether the lot is from existing stock or a fresh harvest blend, (b) packaging complexity (bulk foil vs retail-ready cans), and (c) export documentation requirements for the destination market. The first-flush (shincha) harvest in late April–May is a hard constraint on availability for vintage-dated single-harvest lots.
Sources · Last reviewed: 2026-04-26
Industry-knowledge claim — not yet pinned to a single primary source
Q. What standard documentation should we expect with each shipment?
For tea products bound for EU or US markets, suppliers typically issue a per-lot Certificate of Analysis (CoA) covering pesticide residues (against destination-market MRLs), heavy metals (lead, cadmium, arsenic, mercury), microbiological counts (total plate, yeast/mould, coliform, E. coli, Salmonella), and moisture/ash where applicable. For EU shipments, a TRACES e-CoI is required for organic-claimed product, and post-Fukushima radioactivity testing certificates are still requested by some buyers even though the EU lifted its blanket import-control regulation on Japanese food (Regulation 2021/1533 was repealed effective 3 August 2023). Always specify the test methods (e.g., GC-MS/MS for pesticides) in the supply contract.
Q. Is English-language documentation usually available, and how should we handle technical communication?
Larger tea OEM operators with established export channels (typical of Uji, Nishio, Shizuoka and Kagoshima exporters) routinely supply English-language CoAs, allergen statements, kosher/halal/organic certificates, and product specifications. Smaller-scale producers may issue Japanese-only documentation and rely on a trading-house intermediary for translation. As a buyer, request a sample CoA in English up front — this is a fast proxy for whether the supplier is set up for international B2B work. Specifications are best fixed in a bilingual (EN/JP) data sheet to avoid downstream disputes on parameters such as particle size or colour values.
Sources · Last reviewed: 2026-04-26
Industry-knowledge claim — not yet pinned to a single primary source
Q. What kosher, halal, and organic options are available for Japanese matcha?
Organic JAS is the most widely held certification among export-oriented matcha producers, and (per the EU–Japan equivalence agreement) is accepted as organic in the EU; many producers also carry USDA NOP equivalence for the US market. Kosher (typically OU or Star-K) and halal (JAKIM-recognised certifiers in Japan such as JMA, NAHA, or MPJA) certifications are increasingly common at mid-to-large producers but should not be assumed — confirm in the RFQ. Tea is naturally pareve and contains no animal-derived ingredients, but processing-line cross-contact and any flavoured-blend SKUs need to be verified.
Sources · Last reviewed: 2026-04-26
Q. What are the main price-sensitivity factors for matcha pricing year-on-year?
Three drivers dominate: (1) the size and quality of the spring tencha harvest in major producing regions (weather, frost damage, shading-cloth availability), (2) overall global demand — the export channel for powdered Japanese tea has grown sharply in recent years, with MAFF/JETRO export statistics showing year-on-year double-digit growth and periodic supply tightness, and (3) the grade tier requested, since first-flush, single-origin, koicha-grade material can trade at a 5–10x premium over culinary blends. For long-horizon contracts, consider an indexation clause referencing prefectural auction prices rather than fixing a flat per-kilo rate.
Sources · Last reviewed: 2026-04-26
Industry-knowledge claim — not yet pinned to a single primary source
Use cases
Premium matcha latte (RTD beverage and café-syrup formats)
- Positioning
- Authentic Japanese-origin, single-region (Uji or Nishio) traceability for premium positioning
- Typical usage level
- 1–3 g matcha per 200 mL serving for café preparations; 0.3–0.8% w/w in shelf-stable RTD beverages
- Formulation notes
- Use culinary-grade for cost-balanced RTD; protect from light and oxygen; pH typically 6.5–7.0 to preserve colour; pasteurisation should be flash-style (HTST) rather than prolonged retort to limit catechin epimerisation.
Premium chocolate and confectionery (matcha truffles, white-chocolate bars, wagashi)
- Positioning
- Heritage Japanese ingredient pairing — matcha's vegetal bitterness balances chocolate sweetness
- Typical usage level
- 2–6% w/w in white chocolate; 1–4% in fillings and ganaches
- Formulation notes
- Disperse matcha into the cocoa butter / fat phase before adding sugar to prevent clumping; use deodorised cocoa butter to let matcha aroma show through; package in opaque foil to protect chlorophyll from light-driven fading.
Antioxidant facial sheet mask / wash-off mask (cosmetic)
- Positioning
- Japanese green-tea heritage; antioxidant story grounded in catechin content
- Typical usage level
- 0.1–1.0% w/w of Camellia Sinensis Leaf Powder or Extract (INCI form depends on whether the input is the powdered leaf or an aqueous/glycolic extract)
- Formulation notes
- EGCG is unstable above ~pH 7 and at high temperatures; formulate at slightly acidic pH (5.0–6.0) and add at the cool-down phase; consider co-formulation with vitamin C derivatives or hyaluronic acid, both of which have been reported to improve catechin stability.
Functional supplement powder (energy + focus stack)
- Positioning
- Natural caffeine + L-theanine for 'calm energy' / cognitive focus claims
- Typical usage level
- 1–2 g matcha powder per serving (delivers approximately 30–70 mg caffeine and 15–40 mg L-theanine depending on grade)
- Formulation notes
- L-theanine and caffeine combination has peer-reviewed cognitive-effect evidence; verify caffeine content per lot for accurate label declaration. Powder dispersibility in cold water is a recurring formulation issue — micronisation or co-spray-drying with a soluble carrier improves the consumer experience.
Looking for alternatives?
Common reasons buyers swap to a different ingredient — and what we'd suggest based on this ingredient's profile.
More cost-efficient options
Matcha Powder is positioned in the standard tier. These ingredients offer similar functions at lower cost:
Easier EU regulatory path
Matcha Powder faces a more restrictive regulatory pathway in EU. These alternatives have a simpler status in that market:
Hojicha (Roasted Green Tea)
焙じ茶
MOQ from 20–100 kg (powder); 50–200 kg (loose).
Simpler in EU· shares 3 categories
Amazake (Sweet Koji Beverage)
甘酒
MOQ from 50–200 L (bottled) / 20–50 kg (concentrate).
Simpler in EU· shares 3 categories
Yamabudō (Japanese Wild Grape)
山ぶどう
Anthocyanin 1,500–4,000 mg/L juice; resveratrol 5–25 mg/100g fruit; total polyphenol 800–2,500 mg/L.
Simpler in EU· shares 3 categories
When does it make sense to swap an ingredient? Read the swap guide →
Japanese suppliers
AIYA America Inc.
株式会社あいや
Nishio, AichiEst. 1888English supportExport experienceOrganic (multiple)Nishio GI-protected; 1,300+ granite mills
Kametani Tea Co., Ltd.
亀谷製茶
NaraEst. 1982English supportExport experienceISO 22000Organic JASMatcha
Oryza Oil & Fat Chemical Co., Ltd.
オリザ油化株式会社
Ichinomiya, AichiEst. 1954English supportExport experienceMatcha extract offered within the green-tea / catechin extract line.
Taiyo Kagaku Co., Ltd.
太陽化学株式会社
Yokkaichi, MieEst. 1948English supportExport experienceFDA GRAS (GRAS Notice No. 209)ISOMatcha powder and green tea derivatives in the Sunphenon/green tea catalog.
Takasago International Corporation
高砂香料工業株式会社
TokyoEst. 1920English supportExport experienceMatcha / green tea flavor materials supplied to F&B clients via the flavor business.
Yamamotoyama
山本山
Nihonbashi, TokyoEst. 1690English supportExport experienceMatcha Sencha Green Tea and pure matcha lineup.
Yamamoto Kanpoh Pharmaceutical Co., Ltd.
山本漢方製薬株式会社
Nagoya, AichiMatcha powder offered among Japanese-tea health-food OEM items.
Nikko Chemicals Co., Ltd.
日光ケミカルズ株式会社
Chuo, TokyoEnglish supportExport experienceT. Hasegawa Co., Ltd.
長谷川香料株式会社
Chuo, TokyoEst. 1903English supportExport experienceISO 22000FSSC 22000Matcha flavour notes for export R&D
Ezaki Glico Co., Ltd.
江崎グリコ株式会社
Nishi, OsakaEst. 1922English supportExport experienceFSSC 22000ISO 22000Matcha Pocky and confectionery
Meiji Co., Ltd.
株式会社明治
Chuo, TokyoEst. 1916English supportExport experienceFSSC 22000ISO 22000Matcha confectionery line
Otsuka Foods Co., Ltd.
大塚食品株式会社
Tokushima, TokushimaEst. 1955English supportExport experienceFSSC 22000ISO 22000Match brand functional beverage
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Last updated: 2026-04-24