Raw material / 原材料Food ingredients

Matcha Powder

抹茶 (Matcha)

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Why now · 2024-Q4 — 2025

Matcha 2024–2025: Supply Shortage and Sourcing Realities

Japan's matcha boom hit a supply wall in 2024–2025. Major producers introduced rationing, ceremonial-grade prices doubled, and lead times stretched to 6+ months. Here's how to source matcha now.

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Why source from Japan

Sourced from Uji (Kyoto) GI and Nishio (Aichi) Regional Collective Trademark with year-round Japanese supply, consistent quality, and traceability to the prefecture of origin.

Key spec

MOQ from 10–50 kg.

Typical end-product

Premium matcha latte (RTD beverage and café-syrup formats) — Authentic Japanese-origin, single-region (Uji or Nishio) traceability for premium positioning.

At a glance

Suppliers listed
12 suppliers
Typical MOQ
10–50 kg
Typical lead time
4–8 weeks (depending on grade)
Regions of origin
Uji (Kyoto) GI, Nishio (Aichi) Regional Collective Trademark, Shizuoka, Kagoshima
Category
Food ingredients
Harvest season
April – May (first flush, shincha)
Japan regulatory status
Food Sanitation Act regulated
Japanese name
抹茶
Romaji
Matcha

About this ingredient

Matcha is stone-ground tea powder made from shade-grown tencha green tea leaves. Japan's traditional production centers are Uji (Kyoto), Nishio (Aichi), and Shizuoka. Uji matcha is a protected geographical indication (GI). Nishio no Matcha was previously a GI but its registration was withdrawn in February 2020 and it is now protected as a Regional Collective Trademark. Export demand has grown sharply since the 2010s.

Regulatory status

JapanFood Sanitation Act regulated
EUNovel food status not required; contaminant limits apply
United StatesGenerally recognized as food; FSMA compliance for imports
ChinaCustoms classification varies; verify current rules

FAQ for OEM buyers

Q. What is a typical MOQ and lead time when sourcing matcha from a Japanese OEM supplier?

Industry-typical MOQ for stone-ground matcha runs 10–50 kg per SKU for standard culinary or mid-grade material, with higher minimums for custom blends and lower minimums for premium/ceremonial-tier lots. Lead times generally fall in the 4–8 week range from PO confirmation, depending on (a) whether the lot is from existing stock or a fresh harvest blend, (b) packaging complexity (bulk foil vs retail-ready cans), and (c) export documentation requirements for the destination market. The first-flush (shincha) harvest in late April–May is a hard constraint on availability for vintage-dated single-harvest lots.

Sources · Last reviewed: 2026-04-26

Industry-knowledge claim — not yet pinned to a single primary source

Q. What standard documentation should we expect with each shipment?

For tea products bound for EU or US markets, suppliers typically issue a per-lot Certificate of Analysis (CoA) covering pesticide residues (against destination-market MRLs), heavy metals (lead, cadmium, arsenic, mercury), microbiological counts (total plate, yeast/mould, coliform, E. coli, Salmonella), and moisture/ash where applicable. For EU shipments, a TRACES e-CoI is required for organic-claimed product, and post-Fukushima radioactivity testing certificates are still requested by some buyers even though the EU lifted its blanket import-control regulation on Japanese food (Regulation 2021/1533 was repealed effective 3 August 2023). Always specify the test methods (e.g., GC-MS/MS for pesticides) in the supply contract.

Q. Is English-language documentation usually available, and how should we handle technical communication?

Larger tea OEM operators with established export channels (typical of Uji, Nishio, Shizuoka and Kagoshima exporters) routinely supply English-language CoAs, allergen statements, kosher/halal/organic certificates, and product specifications. Smaller-scale producers may issue Japanese-only documentation and rely on a trading-house intermediary for translation. As a buyer, request a sample CoA in English up front — this is a fast proxy for whether the supplier is set up for international B2B work. Specifications are best fixed in a bilingual (EN/JP) data sheet to avoid downstream disputes on parameters such as particle size or colour values.

Sources · Last reviewed: 2026-04-26

Industry-knowledge claim — not yet pinned to a single primary source

Q. What kosher, halal, and organic options are available for Japanese matcha?

Organic JAS is the most widely held certification among export-oriented matcha producers, and (per the EU–Japan equivalence agreement) is accepted as organic in the EU; many producers also carry USDA NOP equivalence for the US market. Kosher (typically OU or Star-K) and halal (JAKIM-recognised certifiers in Japan such as JMA, NAHA, or MPJA) certifications are increasingly common at mid-to-large producers but should not be assumed — confirm in the RFQ. Tea is naturally pareve and contains no animal-derived ingredients, but processing-line cross-contact and any flavoured-blend SKUs need to be verified.

Q. What are the main price-sensitivity factors for matcha pricing year-on-year?

Three drivers dominate: (1) the size and quality of the spring tencha harvest in major producing regions (weather, frost damage, shading-cloth availability), (2) overall global demand — the export channel for powdered Japanese tea has grown sharply in recent years, with MAFF/JETRO export statistics showing year-on-year double-digit growth and periodic supply tightness, and (3) the grade tier requested, since first-flush, single-origin, koicha-grade material can trade at a 5–10x premium over culinary blends. For long-horizon contracts, consider an indexation clause referencing prefectural auction prices rather than fixing a flat per-kilo rate.

Sources · Last reviewed: 2026-04-26

Industry-knowledge claim — not yet pinned to a single primary source

Use cases

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Information shown — including company details, product descriptions, regions of origin, minimum order quantities, lead times, certifications, and regulatory references — is compiled primarily from publicly available sources and manufacturer websites. Specifications change without notice; buyers are expected to verify current specifications, pricing, certification status, and regulatory compliance directly with each manufacturer before placing orders or signing contracts.

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Last updated: 2026-04-24

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