Browse by function
Coloring ingredients
Japanese ingredients used for coloring effects across cosmetics, foods, and supplements.
8 ingredients in this view.
Food · Staple foods
Beni Imo (Okinawan Purple Sweet Potato)
Beni imo · INCI: Ipomoea Batatas Root Extract
Cosmetics · Plant extracts
Black Rice Extract
Kurogome ekisu · INCI: Oryza Sativa Black Rice Extract
Food · Natural colorants
Japanese Bamboo Charcoal
Nihonsan takesumi
Cosmetics · Plant extracts
Lithospermum Erythrorhizon Root Extract
Shikon ekisu
Food · Teas
Matcha Powder
Matcha · INCI: Camellia Sinensis Leaf Powder (for cosmetic grade) / not applicable for food grade
Food · Natural colorants
Murasaki-imo (Purple Sweet Potato)
Murasaki-imo
Cosmetics · Plant extracts
Perilla Frutescens (Red) Leaf Extract
Akajiso-ha ekisu · INCI: Perilla Frutescens Leaf Extract
Cosmetics · Plant extracts
Safflower Extract (Benibana)
Benibana ekisu · INCI: Carthamus Tinctorius Flower Extract
FAQ: Coloring ingredients
Q. Why browse Japanese ingredients by ingredient function?
Browse Japanese ingredients by the functional benefit they deliver — brightening, antioxidant, gut health, sleep quality, etc. This page lists 8 ingredients tagged with the Coloring ingredient function, helping formulators and brand planners shortlist candidates by use case rather than by category alone. Examples include Beni Imo (Okinawan Purple Sweet Potato), Black Rice Extract, Japanese Bamboo Charcoal, and Lithospermum Erythrorhizon Root Extract.
Sources
- OEM JAPAN — glossary navigation taxonomy
Q. Are 'Coloring' claims allowed in product marketing?
Function claims permitted on a finished product depend on the target market and regulatory pathway (cosmetic, quasi-drug, FFC, Tokuho, dietary supplement). The function tag here is an editorial summary of the ingredient's documented or traditional benefit, not an approved claim. Always verify claim wording against your target-market rules.
Sources
- MHLW — claim restrictions under PMD Act
- FTC — claim substantiation guidelines (US dietary supplements)