Food · Fermented foods

Ayu (Sweetfish)

あゆ (Ayu)

Also known as: Ayu, Sweetfish, Plecoglossus altivelis, 鮎, Tennen ayu (wild), Yoshoku ayu (farmed)

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At a glance

CategoryFood
Japanese labeling nameあゆ
Common Japanese notationsあゆ, 鮎, アユ, 天然鮎, 養殖鮎
OriginSweetfish (Plecoglossus altivelis); native Japanese river fish; both wild (tennen ayu — premium kaiseki) and farmed (yoshoku ayu — volume retail and foodservice); principal river fishery regions Gifu Nagara-gawa (Tennen Ayu heritage), Wakayama Kumano-gawa, Tochigi, Kyushu rivers; brief summer season for wild ayu (June-September)
Typical functionsShioyaki ayu (salt-grilled ayu) — defining summer kaiseki and foodservice signature, Ayu-zushi (fermented ayu sushi), Premium gift retail (Gifu Nagara-gawa Tennen Ayu), Farmed ayu — volume retail and yakiniku/izakaya supply
Regulatory status in JapanStandard food labeling. Wild (tennen) vs farmed (yoshoku) disclosure essential. Fish allergen disclosure.

Ayu (あゆ / 鮎) — sweetfish (Plecoglossus altivelis) — is a defining Japanese summer river fish. Both wild (tennen ayu — premium kaiseki, brief season) and farmed (volume retail) categories. Gifu Nagara-gawa is the heritage wild fishery (with established cormorant-fishing tradition). The OEM positioning includes premium kaiseki summer specialty (wild) and volume foodservice and retail (farmed).

Classification

Tags below link to other ingredients sharing the same attribute, so you can pivot from one ingredient to its peers.

Used in (typical product categories)

Finished-product categories that commonly include this ingredient in Japanese-market formulations.

  • Fresh whole ayu (summer wild and year-round farmed)
  • Frozen ayu
  • Pre-grilled ayu retail (vacuum-pack)
  • Ayu-zushi traditional retail

What it is

Plecoglossus altivelis sweetfish. Wild (premium) and farmed (volume) categories.

Typical uses in Japanese products

Shioyaki ayu — defining summer dish.

Ayu-zushi fermented sushi traditional.

Premium kaiseki summer specialty.

For OEM: fresh and frozen retail, pre-grilled retail, ayu-zushi production.

Regulatory classification in Japan

Standard food labeling. Wild vs farmed disclosure essential. Fish allergen recommended disclosure.

Regulatory classification in other markets

EUNiche specialty positioning.
USANiche specialty positioning.
ChinaNiche specialty positioning.
KoreaNiche specialty positioning.

Example products

Example finished products will be added after verification of wild/farmed and origin.

All brand names and product names referenced anywhere on this site are the property of their respective owners. Example entries are provided for informational purposes only and do not imply endorsement.

References

  1. MEXT Standard Tables of Food Composition — あゆ 各形態

Last updated: 2026-04-28. Ingredient entries are reviewed at least annually against current regulatory listings.

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