Food · Fermented foods

Hoya (Sea Pineapple)

ほや (Hoya)

Also known as: Hoya, Sea pineapple, Halocynthia roretzi, 海鞘

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At a glance

CategoryFood
Japanese labeling nameほや
Common Japanese notationsほや, 海鞘, ホヤ
OriginSea pineapple (Halocynthia roretzi); cultivated in Tohoku coastal waters; principal modern production region Miyagi (Sanriku heritage area); spring-summer season
Typical functionsTohoku regional cuisine specialty — distinctive iodine-mineral umami flavor, Premium izakaya appetizer
Regulatory status in JapanStandard food labeling. Miyagi Sanriku regional brand. Not a designated allergen.

Hoya (ほや / 海鞘) — sea pineapple (Halocynthia roretzi) — is a distinctive Tohoku regional marine invertebrate (technically a tunicate, not a mollusc) with characteristic iodine-mineral umami flavor. Miyagi Sanriku is the heritage area.

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Classification

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Common OEM product categories

Finished-product categories where Japanese OEM manufacturers commonly formulate with this ingredient.

  • Fresh hoya (Sanriku Miyagi seasonal)
  • Frozen hoya

Ingredient profile

Halocynthia roretzi sea pineapple, tunicate species.

OEM applications

Tohoku izakaya specialty appetizer.

Sashimi/sunomono.

For OEM: regional Tohoku retail and foodservice.

Regulatory classification in Japan

Standard food labeling. Miyagi Sanriku regional brand. Not a designated allergen.

Regulatory classification in other markets

EUNiche specialty positioning.
USANiche specialty positioning.
ChinaNiche specialty positioning.
KoreaKorea has its own meongge tradition.

Market reference formulations

Example finished products will be added after verification of Miyagi Sanriku origin.

All brand names and product names referenced anywhere on this site are the property of their respective owners. Example entries are provided for informational purposes only and do not imply endorsement.

Quick answers

What is Hoya (Sea Pineapple)?
Hoya (ほや / 海鞘) — sea pineapple (Halocynthia roretzi) — is a distinctive Tohoku regional marine invertebrate (technically a tunicate, not a mollusc) with characteristic iodine-mineral umami flavor. Miyagi Sanriku is the heritage area.
What is the regulatory status of Hoya (Sea Pineapple) in Japan?
Standard food labeling. Miyagi Sanriku regional brand. Not a designated allergen.
What products typically use Hoya (Sea Pineapple)?
Fresh hoya (Sanriku Miyagi seasonal) / Frozen hoya
Where does Hoya (Sea Pineapple) come from?
Sea pineapple (Halocynthia roretzi); cultivated in Tohoku coastal waters; principal modern production region Miyagi (Sanriku heritage area); spring-summer season
What is the INCI / JSCI labeling name for Hoya (Sea Pineapple)?
JSCI: ほや

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References

  1. 文部科学省 (Ministry of Education, Culture, Sports, Science and Technology) Standard Tables of Food Composition — ほや

Last updated: 2026-04-28. Ingredient entries are reviewed at least annually against current regulatory listings.

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