Food · Fermented foods

Hiramasa (Yellowtail Amberjack)

ひらまさ (Hiramasa)

Also known as: Hiramasa, Yellowtail amberjack, Seriola lalandi, 平政

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At a glance

CategoryFood
Japanese labeling nameひらまさ
Common Japanese notationsひらまさ, 平政, ヒラマサ
OriginYellowtail amberjack (Seriola lalandi); Pacific coastal harvest; summer-season counterpart to buri (winter); principal landings Kyushu, Shikoku
Typical functionsPremium summer sashimi/sushi — leaner profile vs winter buri, Foodservice premium specialty
Regulatory status in JapanStandard food labeling. Fish allergen recommended.

Hiramasa (ひらまさ / 平政) — yellowtail amberjack (Seriola lalandi) — is a summer-seasonal counterpart to buri (winter yellowtail). Premium summer sashimi/sushi with leaner profile.

Classification

Tags below link to other ingredients sharing the same attribute, so you can pivot from one ingredient to its peers.

Used in (typical product categories)

Finished-product categories that commonly include this ingredient in Japanese-market formulations.

  • Fresh whole hiramasa (foodservice)

What it is

Seriola lalandi yellowtail amberjack.

Typical uses in Japanese products

Summer sashimi/sushi.

Premium foodservice.

For OEM: foodservice supply.

Regulatory classification in Japan

Standard food labeling. Fish allergen recommended.

Regulatory classification in other markets

EUNiche specialty positioning.
USAEstablished US Pacific yellowtail market.
ChinaEstablished Chinese trade.
KoreaEstablished Korean trade.

Example products

Example finished products will be added after verification.

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Related ingredients

References

  1. MEXT Standard Tables of Food Composition — ひらまさ

Last updated: 2026-04-28. Ingredient entries are reviewed at least annually against current regulatory listings.

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