Food · Fermented foods

Hiramasa (Yellowtail Amberjack)

ひらまさ (Hiramasa)

Also known as: Hiramasa, Yellowtail amberjack, Seriola lalandi, 平政

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At a glance

CategoryFood
Japanese labeling nameひらまさ
Common Japanese notationsひらまさ, 平政, ヒラマサ
OriginYellowtail amberjack (Seriola lalandi); Pacific coastal harvest; summer-season counterpart to buri (winter); principal landings Kyushu, Shikoku
Typical functionsPremium summer sashimi/sushi — leaner profile vs winter buri, Foodservice premium specialty
Regulatory status in JapanStandard food labeling. Fish allergen recommended.

Hiramasa (ひらまさ / 平政) — yellowtail amberjack (Seriola lalandi) — is a summer-seasonal counterpart to buri (winter yellowtail). Premium summer sashimi/sushi with leaner profile.

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Classification

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Common OEM product categories

Finished-product categories where Japanese OEM manufacturers commonly formulate with this ingredient.

  • Fresh whole hiramasa (foodservice)

Ingredient profile

Seriola lalandi yellowtail amberjack.

OEM applications

Summer sashimi/sushi.

Premium foodservice.

For OEM: foodservice supply.

Regulatory classification in Japan

Standard food labeling. Fish allergen recommended.

Regulatory classification in other markets

EUNiche specialty positioning.
USAEstablished US Pacific yellowtail market.
ChinaEstablished Chinese trade.
KoreaEstablished Korean trade.

Market reference formulations

Example finished products will be added after verification.

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Alternative ingredients

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Quick answers

What is Hiramasa (Yellowtail Amberjack)?
Hiramasa (ひらまさ / 平政) — yellowtail amberjack (Seriola lalandi) — is a summer-seasonal counterpart to buri (winter yellowtail). Premium summer sashimi/sushi with leaner profile.
What is the regulatory status of Hiramasa (Yellowtail Amberjack) in Japan?
Standard food labeling. Fish allergen recommended.
What products typically use Hiramasa (Yellowtail Amberjack)?
Fresh whole hiramasa (foodservice)
Where does Hiramasa (Yellowtail Amberjack) come from?
Yellowtail amberjack (Seriola lalandi); Pacific coastal harvest; summer-season counterpart to buri (winter); principal landings Kyushu, Shikoku
What is the INCI / JSCI labeling name for Hiramasa (Yellowtail Amberjack)?
JSCI: ひらまさ

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References

  1. 文部科学省 (Ministry of Education, Culture, Sports, Science and Technology) Standard Tables of Food Composition — ひらまさ

Last updated: 2026-04-28. Ingredient entries are reviewed at least annually against current regulatory listings.

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