Food · Fermented foods

Buri (Wild Yellowtail / Mature Yellowtail)

ぶり 成魚 (Buri)

Also known as: Buri, Wild yellowtail, Mature yellowtail, Seriola quinqueradiata adult, 鰤, Kan-buri (winter premium)

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At a glance

CategoryFood
Japanese labeling nameぶり 成魚
Common Japanese notationsぶり, 鰤, ブリ, 寒ぶり, 成魚
OriginWild adult yellowtail (Seriola quinqueradiata); winter peak (December-February — kan-buri); principal landing regions Toyama (Himi Kan-buri — premium GI specialty), Niigata Sado-shima, Ishikawa Noto Peninsula; deeply seasonal and weather-dependent
Typical functionsPremium winter sashimi/sushi — kan-buri is iconic winter delicacy, Buri-no-arani (head/bone simmered), Buri-shabu (shabu-shabu yellowtail), Kan-buri New Year cuisine, Premium gift retail (Himi Kan-buri Toyama)
Regulatory status in JapanStandard food labeling. Wild buri vs farmed hamachi disclosure essential. Toyama Himi Kan-buri regional brand. Fish allergen recommended.

Buri (ぶり / 鰤) — wild adult yellowtail — has dramatically different positioning from farmed hamachi. Kan-buri (winter wild) is iconic premium with Toyama Himi as the heritage area (Himi Kan-buri commands ultra-premium pricing).

Classification

Tags below link to other ingredients sharing the same attribute, so you can pivot from one ingredient to its peers.

Used in (typical product categories)

Finished-product categories that commonly include this ingredient in Japanese-market formulations.

  • Fresh whole kan-buri (winter premium foodservice and gift)
  • Pre-prepared sushi/sashimi buri
  • Himi Kan-buri premium gift retail

What it is

Wild adult Seriola quinqueradiata yellowtail.

Stage names: kanpachi (juvenile) → mejiro → warasa → buri (adult).

Heritage areas: Toyama (Himi Kan-buri), Niigata Sado, Ishikawa Noto.

Typical uses in Japanese products

Kan-buri winter premium sashimi/sushi.

Buri-no-arani simmered.

Buri-shabu.

New Year cuisine.

Premium Himi Kan-buri gift retail.

For OEM: ultra-premium Himi gift retail, foodservice cold-chain supply.

Regulatory classification in Japan

Standard food labeling. Wild vs farmed disclosure essential. Himi Kan-buri regional brand. Fish allergen recommended.

Regulatory classification in other markets

EUNiche premium specialty.
USANiche premium specialty.
ChinaPremium specialty positioning.
KoreaNiche premium specialty.

Example products

Example finished products will be added after verification of Himi Kan-buri or other origin.

All brand names and product names referenced anywhere on this site are the property of their respective owners. Example entries are provided for informational purposes only and do not imply endorsement.

Related ingredients

References

  1. MEXT Standard Tables of Food Composition — ぶり 成魚 各形態

Last updated: 2026-04-28. Ingredient entries are reviewed at least annually against current regulatory listings.

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