Endō (Peas)

Yes — pea protein isolate has emerged globally as a leading plant-protein ingredient and Japanese OEM applications are growing. The principal advantages: (1) Allergen-friendly profile — pea is not a major allergen in Japan or globally, making it an alternative to soy or wheat-based plant proteins; (2) Complete amino acid profile — pea protein contains all essential amino acids; (3) Compatibility with multiple product formats — protein bars, plant-based meat alternatives, protein shakes, sports nutrition, fortified foods. Japanese pea protein supply is largely imported (Roquette, Cosucra, Puris are major global suppliers). Domestic Japanese pea protein production is limited. For OEM positioning: pea protein for plant-based meat alternatives (vegan/vegetarian-positioned products), protein-fortified bars and snacks, and as a soy-protein alternative in allergen-conscious products. Functional claims for protein content (高たんぱく / 'high protein') follow standard nutrition labeling rules. Specific health claims may require FFC registration depending on positioning.